Tenacious UX Generalist

Masterfully prioritizing users while fulfilling business needs to solve complex problems swiftly and painlessly with a wide skillset.

Enterprise Software

Large-Scale Needs

B2B

SaaS

CRM

Here projects are defined by the complex needs of designing within an enterprise system. Range of complexities include managing high amounts of data, legal and security protocols, sensitive documentation, and critical financial information.

Salesforce LDS

Enterprise Tooling

Scalability

Overhauling Workflow Progression

Replacing Salesforce's Path component with newly designed and created custom object, “Stages." Includes user flow reworking and settings.

Results: Becomes integral feature of new product in fastest-growing business side (Corporate Legal).

Logic

Product Maintenance

Design System

Updating Massive Backend Records System

Reconfiguring little resourced, but massively helpful Salesforce records system updating tools as part of larger product maintenance and overhaul.

Results: Usage increased by 372% and user errors went to 2%.

Platform

Mobile-First

B2C

AI

App

Projects here center around users creating virtual communities and employing the products’ technologies to power interactions and utility.

Founding Designer

Social Media

Proprietary AI

Creating AI-Powered Social Platform

Ideating and growing initial product concepts into testable mockups and informing pitch deck slides. Includes early-stage research and rapid iteration.


Results: 0→1 creation of 6 product features

Social Education

Accessibility

Research Synthesis

Piloting New Learning App

Exploring the creation and use of a hyper-editable, personal repository of words, expressions, and additional communicative methods as a means to learn. Includes research, prototypes, and plot twist.

Results: Research-informed application ready for standing up.

Miscellaneous

Projects

Out-of-the-Box

Team of 1

Here the focus on projects are more of a mixed variety, generally coming from a place of learning how to navigate a new space in order to find a solution. All of these are solo projects.

Case Study

Social Media

Features Audit

Studying Instagram’s User Journey for Improvement

As a leading social platform, Instagram is perfect to study where users land and where their journey can take them within seconds. I map this and investigate pain points and opportunities for improving the fundamental user experience.

Results: Since finishing this study, 5 improvements highlighted within have been made on Instagram’s mobile app as of 2026.

Market Research

Web Development

User Interviews

Finding the Market

How do you create a new product for a client when there is no clear market presence? You study the market to understand it, and you explore the how to fulfill the need while meeting the market. This is exactly what I did while additionally creating a brand and entire website from zero.

Results: New web and brand presence increased engagements by 56% in first month after launch.