this portfolio belongs to
Sam Sullivan
Scrappy UX generalist whose skillset can rapidly-iterate products from zero, validate new ideas, or can plug into established teams to support end-to-end design shipping.
Enterprise Software
Large-Scale Needs
B2B
SaaS
CRM
Here projects are defined by the complex needs of designing within an enterprise system. Range of complexities include managing high amounts of data, legal and security protocols, sensitive documentation, and critical financial information.
Salesforce LDS
Prototype
Scalability
Overhauling Workflow Progression
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Results: Becomes integral feature of new product in fastest-growing business side (Corporate Legal).
Logic
Product Maintenance
Prototype
Updating Massive Backend System
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Results: Usage increased by 372% and user errors went to 2%.
Platform
Mobile-First
B2C
AI
App
Projects here center around users creating virtual communities and employing the products’ technologies to power interactions and utility.
Founding Designer
Social Media
Proprietary AI
Creating AI-Powered Social Platform
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Results: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusm.
Pill
Accessibility
Research Synthesis
Piloting New Learning App
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Results: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusm.
Miscellaneous
Projects
Out-of-the-Box
Team of 1
Here the focus on projects are more of a mixed variety, generally coming from a place of learning how to navigate a new space in order to find a solution. All of these are solo projects.
Case Study
Social Media
Features Audit
Studying Instagram’s User Journey for Improvement
As a leading social platform, Instagram is perfect to study where users land and where their journey can take them within seconds. I map this out, and I investigate pain points and opportunities for improving the fundamental user experience.
Results: Since finishing this study, 5 improvements highlighted within have been made on Instagram’s mobile app as of 2026.
Market Research
User Interviews
Web Development
Finding the Market
How do you create a new product for a client when there is no clear market presence? You study the market to understand it, and you explore the how to fulfill the need while meeting the market. This is exactly what I did while additionally creating a brand and entire website from zero.
Results: New web and brand presence increased engagements by 56% in first month after launch.